Experts from Google, eBay, PayPal, IBM Watson and 1&1 speak at Curio-Haus, Hamburg, 21 & 22 September // ePages to unveil next generation software for SMB ecommerce
Hamburg, 31 August, 2017 – ePages (www.epages.com), a leading international provider of online shop software, today revealed further details of the speaker line-up for the Commerce Summit 2017, www.commerce-summit.com – an event shaping-up to become Europe’s leading small business ecommerce conference. On Thursday 21st and Friday 22nd September the conference will deliver attendees strategic insights, as well as actionable, practical advice for SMBs.
Commerce Summit 2017 will bring together a community of leading experts and retailers to share the cutting edge and disruptive trends, technologies and innovations in the online retail space. The conference programme (across English and German languages) includes educational tracks for Strategy, Technology and Merchant areas.
The event has attracted strategic thinkers from all aspects of the online retail spectrum – exploring the evolving technologies, to shopping trends, marketing and social shifts. The Summit will hear from expert speakers from around the world. Below are extracts from topics which they will explore within the agenda:
“Retailers have seen a huge increase in mobile traffic, yet conversion rates for many remain low. This means mobile has much untapped potential for retailers, large and small. Learning how and why to capitalize on the m-commerce revolution is now critical even to SMB success”, Stephan Schambach, Ecommerce Pioneer & Founder of Intershop, Demandware and NewStore
“The principle ‘survival of the fittest’ not only applies in nature but also in the digital environment. SMBs need to rethink their business and constantly adapt it to the high expectations of their customers. To achieve this, they need a strong partner that ensures a suitable technical environment – SMBs can thus concentrate on their core business and assert themselves in the competition”, Robert Hoffmann, CEO 1&1 Internet
“Big tech shifts are happening – from artificial intelligence, chatbots, voice recognition, big data, micro services etc. But how can small retailers get a piece of the action? Which of these innovations hold the greatest promise for SMBs – let’s explore the reality of tomorrow”, Theo Priestley, renowned Futurist and Technology Evangelist
“SMB retailers can profit greatly from an understanding of the online behaviour of its customers and potential clients. Every retailer today should think about the connections and emotional transactions they can implement to help achieve their goals”, Graham Jones, Internet Psychologist
“Online identity and visibility are key considerations for retail success. There is clearly nothing worse than having a beautiful online shop that struggles to reach its audience. Let’s explore what smaller retailers must do to ensure they stand out confidently in today’s crowded Internet”, Hiro Tsukahara, CEO of GMO Registry, Japan
“For many SMBs, the missing link to success is the pricing strategy for their goods and services. An understanding of the science of pricing can equip entrepreneurs with a confidence and clarity to achieve pricing sweet-spots and increase profit margins in their target markets”, David Loschelder, Professor at Leuphana University
Further high-profile additions to the Strategy track include Niklaus Waser, Head of IBM’s Watson Internet of Things division, Michael Jäschke, Head of Channel Sales DACH at Google Marketing Solutions, and Thennarasu Ponnusamy, Senior Principal Engineer at eBay.
ePages’ CEO Wilfried Beeck comments, “We received a strong response since announcing Commerce Summit 2017. There’s clearly a need for an event that delivers a deep dive into the vast possibilities for ambitious SMB retailers. We look forward to a packed agenda of great speakers, top insights and fun interactions”.
Next generation ePages software
At the event, ePages will unveil the next generation of its popular cloud-driven ecommerce software. Over 140,000 online merchants worldwide are using the ePages platform. The company will set out both its technical direction and roadmap for its software and offer hands-on demonstrations to attendees.
The Summit’s Technology track, to be attended by developers, technicians and product managers, will explore the direction of development for ecommerce, and what impacts and opportunities elements such as micro-services architecture and cloud ecosystems offer.
A wealth of merchant advice
The Commerce Summit includes a unique workshop series (in German language) tackling key areas for SMB retail success. Speakers on marketplace and price comparison strategies include Torben Schwanke from eBay, and Erik Meierhoff from Idealo. Usability is a key concern, with a session from Johannes Altmann from Shoplupe. Machine learning will be explored by Olaf Brandt from etracker. Best practice payment options will be discussed by Markus Fuchs from PayPal, Marcus Lilienthal from Ingenico and PAYONE founder Jan Kanieß. Opportunities for merchants to leverage apps and integrations will be discussed by industry figures including Bastian Dahm from eTrusted, Andreas Krause from Sendcloud, and Daniel Wette from rankingCoach.
Sponsors of Commerce Summit include Aruba Cloud, Amazon Pay, Open-Xchange, CM4all, Ingenico ePayments, flour.io, PayPal, Shoplupe, .SHOP, SendCloud, etracker, Händlerbund and TrustedShops.
Furthermore, the event is supported by the media partners OnlineHaendlerNews.de, EcommerceNews.eu, Tamebay.com, Start Your Business Magazine, WHIR.com and iMiller PR.
Head of Corporate Communications
ePages Software Ltd.
ePages (www.epages.com) is an innovation leader for online shop software. 140,000 merchants in 75 countries run professional cloud-driven online shops based on ePages solutions; complete with up to 15 languages, search engine optimisation, individual design and full optimisation for mobile devices. Benefiting from software-as-a-service, ePages online shops are always up-to-date with the latest ecommerce trends. The company collaborates with 80+ technology partners including the most important online marketplaces, payment and logistics companies, and ERP vendors. Sales partners who resell ePages include hosting and cloud providers as well as logistics, telecoms, and yellow pages companies. The company is headquartered in Hamburg with additional subsidiaries in New York, London and Barcelona.